🌞 Sunday Letter from the Ranch: What “Free Shipping” Really Costs a Small Farm

Every Sunday morning, before the kids wake up, I like to walk the pastures with a cup of coffee and take stock of the week. The animals are calm, the sky is wide open, and for a few minutes it’s just quiet. Those are the moments that remind me why we started this ranch — to raise food in a way that’s better for animals, the land, and the families who eat it.

But here’s something most people don’t realize: behind every “click to buy” and “free shipping” button is a small producer doing some serious math. When you order beef from a grocery store, shipping costs are baked into the huge margins of a national distributor. When you order direct from a ranch like ours, we absorb those costs to make it easy for you — dry ice, insulated boxes, overnight carriers — because we want our beef to arrive as beautiful as it left our hands.

This week, as we packed orders from our latest four steers, I calculated what it actually takes to get each box to your door. It’s eye-opening. We could charge more or cut corners, but we choose not to. We choose to keep quality and transparency high because we’re building something long-term: a direct bridge between our pastures and your dinner table.

That’s why your support matters. Every time you share our posts, tell a friend, or order a cut, you’re helping a small ranch stand up against a system designed for volume, not values. And that’s how we can keep regenerating land, feeding animals naturally, and producing Wagyu with the rich fat profile your body actually benefits from.

🐂 How You Can Help Today

• Order your favorite Wagyu cuts here — our current harvest is shipping now.

• Sign up for our giveaway & updates list to win a FREE box of premium Wagyu beef and be first to know about new boxes and the upcoming book.

• Share our story on Instagram or TikTok @realwagyubeef — your word of mouth keeps regenerative food alive.